Though marketing permeates our culture, most people seem fuzzy about what a digital marketer actually does. Poll your friends and family, and you’ll find a host of ideas ranging from digital door-to-door sales forcing their way into inboxes or even sales hypnotists subliminally manipulating us to purchase their product.
Indeed.com shares a more accurate definition:
A digital marketer is a professional who specializes in digital advertising and online communications. Digital marketers use internet resources to help companies grow revenue and build their brand. A digital marketing professional completes tasks like placing digital display ads and performing content marketing and public relations strategies like press releases, social media, website and landing page design.
What does a digital marketer do? It can be expansive:
- Develop strategy
- SEO
- Video
- Social media
- Website optimization
- Data analysis & reporting
- Copywriting
- Design
- AI specialist
No one person can do it all. This is great news for anyone interested in this career field! With such a wealth of options, digital marketers can certify as generalists or focus on one or two core skills. Both jack-of-all-trades and specialists succeed as marketers.
The job titles are many:
- SEO Specialist
- Advertising Manager
- Email Marketing Specialist
- Social Media Manager
- Content Manager
- Digital Marketing Manager
- Analyst
- Digital Designer
Are you interested in a career in marketing? There definitely is a role for you.
The University of Arizona Continuing and Professional Education Digital Marketing Certificate course, in collaboration with Ziplines Education, prepares you for the industry. In only 10 weeks, you’ll earn three in-demand credentials: Google Analytics, Google Ad Search, and HubSpot Email Marketing.
No skills in hypnotism required.
