Digital Marketing
Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.
A Day in the Life of a Digital Marketer
What a typical day might look like for a digital marketer. Digital marketing is a fast-growing career. If interested in…
Top 10 Tips for High-Converting Landing Pages
High-converting landing pages are key for your online sales funnel. Don’t use a homepage for a landing page. Here’s 10…
Five 2023 Digital Marketing Trends
Changes in consumer behavior from the past two years continue to drive digital marketing trends. While new technologies transform how…
2023 Digital Marketing Salaries
Digital marketing—The US Dept. of Labor projects 10% job growth in the next decade. That is an important stat, but…
How Will AI and ChatGPT Change Marketing?
Since ChatGPT was released November 2022, it’s been a hot topic in the marketing world. Its human-like dialogue is so…
Career Growth with Skill-Based Credentials
The blurring speed of technological change makes skill-based credentials more and more appealing to employers. 47% of employers cite skills…
Holiday Marketing: Hits and Misses
The holidays are a powerful time to align with consumers. As companies connect with more diverse consumers, marketing expands into cultural…
How Data Changed Black Friday
We saw big changes on 2022 Black Friday: Holiday sales began in October, Black Friday is now a week, not…
Recession-Proof Your Career. Get Started in Digital Marketing
The latest financial headlines are full of rising interest rates, inflation, and a possible recession. Digital marketing is a stable,…
4 Steps to Launch Your Digital Marketing Career
Transitioning to a rewarding career in digital marketing has never been easier. Digital marketing is a growing industry that needs…
How to Get Started in Google Analytics
Google Analytics is a must-have. With it, you’ll be able to make informed decisions about your online presence, your product,…
The Career Hub—Support for Your Career Goals
When you enroll in Digital Marketing, you get top-tier coursework with expert instructors, but that’s not all! You also get…
3 Steps to a Career in Digital Marketing
Are you considering a career in digital marketing? That’s a great choice! Projected job growth is 10% for the next…
What Does a Digital Marketer Do?
Though marketing permeates our culture, most people seem fuzzy about what a marketer actually does. Poll your friends and family…
Red socks? Let’s A-B test that.
Don’t underestimate the power of A-B tests. Once value proposition, product, and persona are in place, small changes can move…