Digital Marketing

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A Day in the Life of a Digital Marketer

A Day in the Life of a Digital Marketer

What a typical day might look like for a digital marketer. Digital marketing is a fast-growing career. If interested in…

Top 10 Tips for High-Converting Landing Pages

Top 10 Tips for High-Converting Landing Pages

High-converting landing pages are key for your online sales funnel. Don’t use a homepage for a landing page. Here’s 10…

Five 2023 Digital Marketing Trends

Five 2023 Digital Marketing Trends

Changes in consumer behavior from the past two years continue to drive digital marketing trends. While new technologies transform how…

Digital Marketing Salaries

2023 Digital Marketing Salaries

Digital marketing—The US Dept. of Labor projects 10% job growth in the next decade. That is an important stat, but…

ChatGPT and Digital Marketing

How Will AI and ChatGPT Change Marketing?

Since ChatGPT was released November 2022, it’s been a hot topic in the marketing world. Its human-like dialogue is so…

Skill-Based Credentials

Career Growth with Skill-Based Credentials

The blurring speed of technological change makes skill-based credentials more and more appealing to employers. 47% of employers cite skills…

2023 Digital Marketing SalariesDigital Marketing Science Course
Holiday Marketing | consumer aligned, culturally aligned holiday marketing

Holiday Marketing: Hits and Misses

The holidays are a powerful time to align with consumers. As companies connect with more diverse consumers, marketing expands into cultural…

How data changed Black Friday

How Data Changed Black Friday

We saw big changes on 2022 Black Friday: Holiday sales began in October, Black Friday is now a week, not…

Recession-proof your career.

Recession-Proof Your Career. Get Started in Digital Marketing

The latest financial headlines are full of rising interest rates, inflation, and a possible recession. Digital marketing is a stable,…

Launch Your Digital Marketing Career

4 Steps to Launch Your Digital Marketing Career

Transitioning to a rewarding career in digital marketing has never been easier. Digital marketing is a growing industry that needs…

How to Get Started in Google Analytics

How to Get Started in Google Analytics

Google Analytics is a must-have. With it, you’ll be able to make informed decisions about your online presence, your product,…

Career Hub: expert support for your career goals.

The Career Hub—Support for Your Career Goals

When you enroll in Digital Marketing, you get top-tier coursework with expert instructors, but that’s not all! You also get…

3 Steps to a Career in Digital Marketing

3 Steps to a Career in Digital Marketing

Are you considering a career in digital marketing? That’s a great choice! Projected job growth is 10% for the next…

What does a Digital Marketer do?

What Does a Digital Marketer Do?

Though marketing permeates our culture, most people seem fuzzy about what a marketer actually does. Poll your friends and family…

Red socks? Let's A-B test that.

Red socks? Let’s A-B test that.

Don’t underestimate the power of A-B tests. Once value proposition, product, and persona are in place, small changes can move…